AsianScientist (Apr. 2, 2014) – Procter and Gamble (P&G) opened on Friday the largest private research facility in Singapore, the Singapore Innovation Center (SgIC), that will serve as an international innovation hub for P&G’s hair, skin and home care and personal health & grooming products.
The 250 laboratories housing nearly 500 researchers will conduct engineering, material science and biomedical research in more than 18 fields of study for some of P&G’s billion dollar brands such as Pantene® and SK-II®.
The SgIC was designed for speed, allowing the company to test, reformulate and launch products faster. Its pilot manufacturing plant can make small batches of products for rapid, small-scale consumer testing. The SgIC can also develop packaging quickly using 3D printing technology.
Furthermore, SgIC is a zero-waste site where waste is reused, recycled or used for energy recovery instead of being sent directly to landfills. A Silver LEED certified and Green Mark building, the Center uses renewable power generated within the facility.
P&G Asia President Hatsunori Kiriyama emphasized the importance of grounding innovation close to consumers in Asia.
“The Singapore Innovation Center is not just about a building, or a product. It is about the opportunity we have to better understand and serve consumers here in Asia and across the globe,” he said.
Finally, the SgIC will build on P&G’s Master Research Collaboration Agreement with A*STAR to combine P&G’s consumer understanding with A*STAR’s expertise in multi-disciplinary sciences. One of P&G’s largest public-sector research partnerships, the agreement will accelerate collaboration with Singapore research, medical and educational institutions for five years and generate up to $60 million in joint funding.
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Source: Procter and Gamble.
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