Haier Group Opens Asian Headquarters In Osaka, Japan

AsianScientist (Feb. 15, 2012) – Appliance maker Haier Group announced today its plans to establish an Asian headquarters in Osaka, and two R&D centers in Tokyo and Kyoto, as part of a long-term strategic plan to increase its presence in the international market.

At the press conference, the company also unveiled its second brand in Japan, AQUA, which it purchased as part of the SANYO deal.

In 2011, Haier purchased SANYO’s washing machine and consumer refrigerator businesses in Japan, in addition to its washing machine, refrigerator, and consumer home electric appliances businesses in Indonesia, Malaysia, the Philippines, and Vietnam.

Meanwhile, Haier owns two brands, Haier and AQUA, in the Japanese and Southeast Asian markets. The new Osaka headquarters will oversee the innovation-oriented R&D, manufacturing, and marketing across the two regional markets.

“What is most important for us is to better understand Japanese consumers, and provide high-quality appliances to meet the demands of their lives through our localized operations, technology innovation, and resource consolidation,” said Liang Haishan, Haier’s Executive VP.

The company expects its sales in Japan to reach 50 billion yen (US$637 million) in 2012, including AQUA’s estimated 35 billion yen (US$446 million).

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Source: Haier Group.
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