A*STAR And Coca-Cola Partner On Food Technology

The collaboration with Coca-Cola’s DP beverages is part of A*STAR’s growing research interest in food and nutrition.

AsianScientist (May 2, 2014) – Singapore’s Agency for Science, Technology and Research (A*STAR) has entered into a joint collaboration agreement with DP Beverages, Ltd., (DP), an affiliate of The Coca-Cola Company, to develop new technologies and innovations in the food and nutrition sector.

As one of Coca-Cola’s external partners, A*STAR will complement Coca-Cola’s existing R&D centers in Asia. The partnership with A*STAR will help Coca-Cola to optimize its production processes, as well as gain new insights into consumer needs and preferences. The partnership will also provide opportunities for researchers at A*STAR to embark on collaborations with Coca-Cola’s R&D centers globally.

The Coca-Cola Company is the latest multinational company in the food industry to enter into partnership with A*STAR. Food and beverage companies are adapting to meet changing consumer needs. These companies are responding to their consumers changing profiles by innovating and developing products customized for Asian markets. By locating in Singapore and basing their R&D activities on Singapore’s multi-ethnic population, food, beverage and nutrition companies stand to gain better understanding of 3.4 billion of the world’s population that is located in Asia.

Mr Lim Chuan Poh, Chairman of A*STAR, said, “A*STAR has been rapidly growing our research in the area of food and nutrition over the past few years. This latest collaboration with Coca-Cola adds further to the expanding research ecosystem for food and nutrition innovation in Singapore. Public-private partnership such as this clearly demonstrates Singapore’s position as Asia’s innovation capital.”

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Source: A*STAR.

Disclaimer: This article does not necessarily reflect the views of AsianScientist or its staff.

Asian Scientist Magazine is an award-winning science and technology magazine that highlights R&D news stories from Asia to a global audience. The magazine is published by Singapore-headquartered Wildtype Media Group.

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