AsianScientist (May 11, 2012) – A new iPhone app informing travelers to Cambodia about species threatened by trade and letting them take action in the fight against wildlife trafficking has been launched by a partnership that includes TRAFFIC.
The educational app, developed by Wildlife Alliance, Trigger LLC, Jeff Corwin Connect, and TRAFFIC, provides both a catalog of Southeast Asian animal and plant species, showcases the forms in which endangered wildlife is most frequently traded, which are the most threatened, and how to pick them out by their unique features.
The app opens with an introduction by Jeff Corwin from the Animal Planet and features maps, photographs, and a list of markets where visitors might see wildlife in trade.
It also features a built-in system that allows users to report the suspected illegal sale of wildlife and wildlife based products directly to Wildlife Alliance’s Rapid Rescue Team.
According to TRAFFIC, the app is designed to aid the ongoing efforts to preserve the region’s wildlife, and to raise the profile of many wild plant and animal species that are trafficked for traditional medicine, exotic meat, and pets.
Given this resource, the app’s developers hope to help tourists make responsible choices about their purchases while on holiday and play an active role in preserving Cambodia’s natural heritage.
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Source: TRAFFIC.
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